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Cost Of Windows Phone 7 Handset Drops Under £190

WIndows Phone 7 is quickly establishing itself as the midrange smartphone platform, positioning itself in the untapped £100 to £200 range with the LG E900 Optimus 7 smartphone available for less than £190.

You will have to order it from the Amazon (Germany) store (opens in new tab) where it costs 192.80 Euros, a far cry from the 536 Euros it originally commanded.

Early reports confirm that the phone is unlocked and unbranded and that it comes from a reputable Amazon marketplace seller.

The phone comes with a 3.8-inch WVGA capacitive touchscreen, a 1GHz Qualcomm Snapdragon SoC, 512MB RAM, 16GB onboard storage, a five megapixel camera with LED flash, HD recording and AF, a microUSB port (but no microSD card reader), Wi-Fi, Bluetooth, FM Radio, A-GPS and loads more.

Its main highlight though is the fact that it runs on Windows Phone 7, which offers access to Zune Marketplace, Xbox Live and native support for Microsoft Office.

A soon-to-come update called Mango will significantly enhance the capabilities of the phone by making it not only faster but also offering more features for free.

As it stands, the phone doesn't have any competition, either from Android or from other handsets, around this price range. There are Samsung Galaxy S smartphones that have been discounted but stocks are very limited, cost £30 extra and they come with half the memory.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at ITProPortal.com where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.