WIndows Phone 7 is quickly establishing itself as the midrange smartphone platform, positioning itself in the untapped £100 to £200 range with the LG E900 Optimus 7 smartphone available for less than £190.
You will have to order it from the Amazon (Germany) store where it costs 192.80 Euros, a far cry from the 536 Euros it originally commanded.
Early reports confirm that the phone is unlocked and unbranded and that it comes from a reputable Amazon marketplace seller.
The phone comes with a 3.8-inch WVGA capacitive touchscreen, a 1GHz Qualcomm Snapdragon SoC, 512MB RAM, 16GB onboard storage, a five megapixel camera with LED flash, HD recording and AF, a microUSB port (but no microSD card reader), Wi-Fi, Bluetooth, FM Radio, A-GPS and loads more.
Its main highlight though is the fact that it runs on Windows Phone 7, which offers access to Zune Marketplace, Xbox Live and native support for Microsoft Office.
A soon-to-come update called Mango will significantly enhance the capabilities of the phone by making it not only faster but also offering more features for free.
As it stands, the phone doesn't have any competition, either from Android or from other handsets, around this price range. There are Samsung Galaxy S smartphones that have been discounted but stocks are very limited, cost £30 extra and they come with half the memory.