Remember the drop in traffic that InsideFacebook brought to our attention yesterday, well, Facebook's PR agency has gently reminded us that this is a cyclical event that seems to happen every summer.
A spokesperson for the company said, “From time to time, we see stories about Facebook losing users in some regions. Some of these reports use data extracted from our advertising tool, which provides broad estimates on the reach of Facebook ads and isn't designed to be a source for tracking the overall growth of Facebook. We are very pleased with our growth and with the way people are engaged with Facebook. More than 50% of our active users log on to Facebook in any given day.”
Interestingly, the number of active Facebook users regularly quoted in the press is for those who have logged in the website at least once in the last 30 days.
InsideFacebook's story is based on Facebook's own advertising solution which can be freely accessed by anyone with a Facebook account; Facebook has not explained why the number reported by its ad servers went down significantly.
The website is set to reach 700 million users by the end of this month and the company is looking forward to another massive growth spurt when it launches in China in the near future.