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Seventy Percent UK Customers Not Aware Of Mobile Wallets, YouGov Survey Reveals

Many interesting facts came into light during the recently launched quarterly mobile payment survey by the UK based market research firm YouGov.

The survey was primarily aimed at learning about the collective attitude of the general UK population towards mobile payment technologies.

According to the findings of the study, 70 percent of the UK customers were not even aware about the existence of mobile wallets, while 91 percent of them could not utter a word when asked about the NFC (near field communication) technology.

While almost 36 percent of the participants in the survey did not know a thing about phones equipped with the technology to make cashless payments, more than one-fifth of them said that they would prefer payments made through their mobile phones rather than cash.

Also, 64 percent of those who would like to use mobile wallets would actually prefer to have the payments linked directly to their bank account, the study claimed.

Explaining the findings of the study, Russell Feldman, a researcher in YouGov said (opens in new tab),

"Many consumers are attracted by the idea of paying for items via their mobile phone. But it is down to mobile operators and handset manufacturers to work with retailers to educate consumers about the real advantages of paying for items in this way”.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.