Vodafone has quietly cut the price of its cheapest iPhone 4 tariff plan to a mere £35 per month, a price that doesn't come with any upfront cost, unlike most of the competition.
This means that the total cost of ownership of the phone over a two year period is only £840, and on that tariff plan the user will get 600 minutes, unlimited texts, 500MB data and free Wi-Fi access, albeit with fair usage policy.
Three UK, the next best offer, is actually less expensive at £30 per month with an upfront cost of £99 (which means that the TCO is marginally less expensive than the Vodafone offer). For the price you get 300 minutes, 5000 texts and 500MB data but no Wi-Fi.
Despite the increasing competition, the iPhone 4 remains a very decent handset. It is powered by the single-core Apple A4 SoC which is based on the Cortex-A8 and runs at 1GHz.
It comes with 512MB RAM and has 16GB onboard storage. Its main attraction though remains the gorgeous and yet unchallenged retina display, that 4-inch screen with a 960x640 pixel resolution that has the highest pixel density of any handset on the market.
The new iPhone 5 was rumoured to be showcased in early June during the WWDC in San Francisco, but this didn't happen; the next available launch slot is in September 2011, three months from now.