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McAfee Aims SMB Market, Will Target Companies With 250 Employees Or Less

Security software maker McAfee is targeting the $7 billion worth SMB market with its newly unveiled special section in the McAfee Security Alliance program, new reports revealed.

The move by the company has been specifically aimed at solution providers that cater clients comprising of 250 employees or less.

According to Ned D’Antonio, the director of channels for McAfee Canada, it’s nothing new for his company when it comes to offering solution for SMB clients.

However, he did not forget to mention that the new move by the company will be much different from its earlier offerings to SMBs, which were basically “an add-on to the larger program”, ChannelBuzz reports (opens in new tab).

“Today, SaaS (delivery model) is mainstream business and it makes sense for the small and mid-size customer. We are addressing this community of 250 employees or less because they are different than the banks or other financial institutions,” D’Antonio said (opens in new tab).

“They don't have the financial resources or a sophisticated IT staff who can make a decision on who their environment gets protected,” he added.

McAfee also did not shy away from disclosing that it intends to make some really big investment in the SMB market in the foreseeable future.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.