An internal study conducted by Nintendo claims that 73 percent of US gamers prefer to use Nintendo products over other gaming consoles.
The figure cited by Nintendo includes forty three percent players who play exclusively on its products and another thirty percent who use Nintendo consoles in addition to products from its competitors.
Nintendo has managed to post impressive growth figures in recent years and the increasing popularity of the Wii has helped it compete against its two main rivals, Sony's PlayStation 3 and Microsoft's Xbox 360, TechRadar reports.
With the launch of its latest Wii U home console last week, Nintendo is looking to expand its user base beyond the traditional gaming audience. The console’s controller screen can be changed from the television screen to personal operation and vice versa. This allows players to switch seamlessly from viewing the game on the console and on the television, or to access menus and other subscreens without blocking the main screen of the game.
Already many analysts are claiming the Wii U to be fifty percent more powerful than the PS3 and Xbox 360 even though the hardware specs necessary to objectively judge the system's performance have not yet been released.