Internet juggernaut Yahoo unveiled on Wednesday a new addition to its search engine that will allow Smartphone users in the US to search for Smartphone apps.
With this move, Yahoo has become the first amongst all the major search engines to incorporate app-search function in its site.
Yahoo’s offering is aimed at all the leading Smartphone platforms in existence today, including Apple’s iPhone, RIM’s BlackBerry, Windows Phone from Microsoft and last, but not the least, Google’s Android.
"The one thing that keeps showing up in our search logs around the globe is that people are installing more and more apps, and they are trying to find more apps," Shashi Seth, senior vice president of Yahoo's search and marketplace team said, Mercury News reports (opens in new tab).
"We thought it was time to integrate apps into our search products, and also create some new experiences for people," he added.
Mr. Seth also said that since Yahoo, unlike Microsoft, Google and Apple does not own a mobile operating system, users can count for the search results being purely based on quality, and free of any bias.
Explaining that Yahoo just intends to enhance the customers’ experiences when it comes to searching apps for their Smartphones, Mr. Sethi claimed, "I'm just going to help people find what they want".