On Thursday Google denied that it had provided US President Obama’s re-election campaign any special access to its new advertising programme.
According to reports, an NRSC (National Republican Senatorial Committee) member approached Google last month for creating an ad-campaign for the Republicans, after he had allegedly come across an advert for Obama’s re-election campaign on the website RealClearPolitics.
"We have never ... run or given away (cost-per-lead) ads to any political candidate, full stop," said Google spoksperson Jake Parrillo, dismissing the allegations, Fox News (opens in new tab) (opens in new tab) reports.
Apparently, the ad was actually just a small part of an experimental model based on the cost per lead (CPL) format.
After a handful of Republican representatives started demanding access to the same CPL advertising programme, a Google sales representative promptly came out with an explanation, saying that the project only belonged to the “pre-Alpha” category, and also that only a select few individual had been offered the service.
"This is a pre-alpha product that is being released to a select few clients. I'd be happy to get you into the beta if you're interested," Google's Sirene Abou-Chakra wrote in an email sent to the NRSC and uncovered by FoxNews.com.