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Research Indicates 3D TV Market To Grow, But Won’t Go Mainstream

If the results of a recent research conducted by Informa Telecoms and Media, is to be believed, the market for 3D TV sets is likely to grow sharply by 2016 but the most buyers are not likely to regularly tune into 3D programming on their television sets.

As of now, 3D TV is a natural propagation from HDTV and such sets are currently present in about 125 million households in UK with around 90 percent of the users actually taking advantage of the 3D feature found in these televisions.

The number is households with 3D sets is expected to be around 11 million by 2016 but the real issue lies in lower expected usage of this feature with only about 42% expected to actually use it for 3D viewing.

The 3D feature in the TVs will start coming as an additional feature due to competition among the manufacturers in the industry rather than the demand by the consumer and the usage of this feature is less likely to become prevalent. Thus, competition in the industry will force it to become just an additional benefit rather than a Unique Selling Point.

According to a press release (opens in new tab) from Informa Telecoms and Media, the 3D feature in a TV is more of an enhanced viewing experience rather than being just an additional enhancement in the television set and is still miles away from becoming a ubiquitous feature.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.