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HP Rolls Out Fifth Version of Vertica Analytics Platform

Technology major HP has rolled out the fifth version of its Vertica analytics platform with an eye on equipping its users with enhanced capabilities in data analytics. Since Vertica’s acquisition by HP earlier this year, Vertica 5.0 has been the first release by HP.

The new version of this database analytics platform comes with a C++ based software development kit which enables the programmer to establish direct method calls to the program’s database.

This SDK will be providing an upgrade over the traditional means of moving the data to a data warehouse from the database for performing complex data analysis. Now the user can write his own custom methods in the database along with the functionality of executing SQL directly.

The company will also launch Vertica Analytics System Appliance which will equip the user with hardware capabilities to run the data feeds on this platform in real time. Clearly, the acquisition of Vertica by HP and the recent release of the new version can be seen as sincere efforts made by the company to expand its presence in the analytics market. However it still experiences a formidable challenge from the Big data plan by IBM Netezza system which incidentally is a much more comprehensive offering.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.