Hulu, the Los Angeles based website and OTT (over the top) subscription service has finally decided to comply with Apple’s in-app subscription guidelines, PC World (opens in new tab) reports.
The move had already been termed by many as an inevitable one, considering the business opportunity coming from over 225 million Apple users across the globe.
Following this decision, Hulu Plus has pulled off the link to their websites which enabled users to purchase subscriptions outside the App Store. That means that from now on, Hulu can no longer display its $7.99 a month Hulu Plus Services advertisement on the platform.
Apple’s revised in-app policies restrict "apps that link to external mechanisms for purchases or subscriptions to be used in the app."
However, with the removal of the link, Hulu will be able to retain all of the money it receives from subscriptions. Had it decided not to comply with Apple’s new guidelines and kept the link intact, it would have cost the company a 30 percent cut per subscription.
Hulu’s acceptance of Apple’s demands come as a big step forward for the implementation of the new guidelines introduced by the iPhone maker, but it remains to be seen whether or not bigger companies such as Amazon, Rhapsody and Netflix will follow Hulu's footsteps by complying with these new guidelines.