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Study Places Facebook On Top Position For Internet Advertising Market In US

Social media giant Facebook is all set to surpass Yahoo Inc. as the United State’s biggest internet display advertising market, a new study has revealed.

According to the study carried out by the market research firm Emarketer Inc., Mark Zuckerberg and his team is likely to pocket a hefty sum of $2.19 billion from display ad sales in 2011 alone - almost 17.7 percent of the market

The research has placed Yahoo at the second place with near about 13.1 percent of the total market.

“Facebook’s supreme popularity - both in terms of numbers of people and amount of time they spend there - creates a plethora of display ad impressions, mainly for its unique form of banners,’’ David Hallerman, an EMarketer analyst, said in the report (opens in new tab).

“That popularity is also boosting what advertisers will pay,’’ he added.

The report also estimated search giant Google increasing its US display ad sales by almost one-third, thus making it to 9.3 percent of the market share only to be led by Facebook and Yahoo.

This, according to many, may bring some really tough challenges for both Facebook and Yahoo, as Google, being almost sort of an undisputed king in the search market, can also customize advertisements on the basis of what users are actually looking for online.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.