A latest forecast has revealed that users of mobile-based Instant Messaging will triple in another five years.
According to a report published by Juniper Research a market research and intelligence firm, mobile based IM services including AIM by AOL, BlackBerry Messenger by Research In Motion (RIM), Windows Live by Microsoft, Yahoo Messenger and calls over Internet service provider Skype are expected to see a major rise in a few years time, reports Mobile Marketing Watch.
Interestingly, experts do not consider surging use of mobile-based IM service as a threat to the existing method of messaging SMS as it is expected to remain the primary mode of communication, the report suggests.
“SMS has one distinct advantage over ‘over-the-top’ services: its ubiquity. With an SMS I know I can reach almost any handset in the world, if I have its number.” states Daniel Ashdown, analyst at Juniper Research and co-author of the report.
The report also suggests that revenue earned by Application-to-Person SMS will rise up to $70 billion by the end of 2016 while the IM users may reach 1.3 billion in the same year.