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Analyst Firm Predicts Mobile IM Users To Triple By 2016, May Reach 1.3 Billion

A latest forecast has revealed that users of mobile-based Instant Messaging will triple in another five years.

According to a report published by Juniper Research (opens in new tab) a market research and intelligence firm, mobile based IM services including AIM by AOL, BlackBerry Messenger by Research In Motion (RIM), Windows Live by Microsoft, Yahoo Messenger and calls over Internet service provider Skype are expected to see a major rise in a few years time, reports Mobile Marketing Watch (opens in new tab).

Interestingly, experts do not consider surging use of mobile-based IM service as a threat to the existing method of messaging SMS as it is expected to remain the primary mode of communication, the report (opens in new tab) suggests.

“SMS has one distinct advantage over ‘over-the-top’ services: its ubiquity. With an SMS I know I can reach almost any handset in the world, if I have its number.” states Daniel Ashdown, analyst at Juniper Research and co-author of the report.

The report also suggests that revenue earned by Application-to-Person SMS will rise up to $70 billion by the end of 2016 while the IM users may reach 1.3 billion in the same year.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.