Asus launched the Eee Pad Transformer in March and may already be looking towards a successor to that tablet as it builds up the momentum of its tablet range.
Rumours have emerged from Italy (opens in new tab) about an Eee Pad Transformer 2 rearing its head in October or November; it is likely to be based on the Tegra 3 chip from Nvidia and will almost certainly embrace Google's Ice Cream Sandwich operating system; Asus is likely to sell it for the same price as the Eee Pad.
The Eee Pad Transformer is the second best selling tablet according to Taiwanese sources - with more than 400,000 units apparently shipped/sold - which means that it may have beaten the Samsung Galaxy Tab which was the preferred alternative for many.
Asus will add three other tablets: the Eee Pad Slide, the PadFone and the MeMo 3D by the end of the year. The Transformer though remains a firm favourite partly because of that great looking keyboard docking station which allows it to double as a laptop.
The Taiwanese company is also making an extra effort when it comes to the tablet's pricing. According to Digitimes, Asus is hoping to make money out of accessories rather than on the tablet alone, which means that it is not making hardly any profit at all on the Eee Pad itself.