The British news site Mail Online has reached a new milestone with more than 77 million unique views in the month of May this year.
Mail Online, the web-based version of UK’S daily newspaper The Daily Mail had more than 77 million unique browsers visiting the website from across the UK, the United States and rest of the world, the Daily Mail (opens in new tab) reported on Thursday.
According to the latest figures posted by the Audit Bureau of Circulation (ABC), Mail Online has seen a 21.17 percent rise in its readership monthly while its daily readership has increased by 21.4 percent with an average of 4,365,716.
The figures also reveals that out of 21.04 percent, around 15 percent readers in the UK viewed the website from their iPhone application.
"This shows just what an essential part of people's lives Mail Online has become, and underscores the Mail’s' commitment to reach its readers when and where it suits them - be it online, on mobile or in print," said the website's publisher (opens in new tab)Martin Clarke.
The average reader looked at 62 pages over the course of the month, meaning that not only is Mail Online getting hits, it seems to be converting a large number of those hits into regular readers.