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Report Claims Twitter To Unveil New Ad-Strategy

New reports suggest that it’s just a matter of eight weeks or so till the social networking behemoth Twitter unveils its new ad-strategy, which will see advertisements being pushed right into users’ Twitter stream.

The move is definitely a desperate attempt by the company to generate more revenues from advertisements - an aspect, wherein the site has failed to capitalise so far as compared to its main rival Facebook.

According to industry-gurus, this change of strategy by micro blogging Twitter may not go too well with most of its users, who, till now, have only come across unobstructive and limited advertisements displayed on their profiles.

Amongst other speculated commercial ideas that the company is perhaps pondering over at present, one most significant one is to introduce similar kind of offers and deals used by the rival Groupon, according to a report by The Financial Times (opens in new tab) (FT).

“It is also looking at introducing enhanced profile pages for brands and media management tools, which could allow advertisers to pre-schedule 140-character posts,” the FT report claims.

However, what remains to be seen is whether or not advertisers will also fall for this new idea, and push Twitter into profitability.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.