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Monster Creates Facebook App That Rivals LinkedIn

Job search website Monster has announced its plans to launch a new Facebook app that allows users to create professional networks on the social networking platform.

BeKnown, which will use Facebook's enormous existing user base to rival LinkedIn, will allow Monster users to import their data to Facebook and manage their social and professional profiles from a single platform.

Monster’s attempt to create a professional social platform within Facebook is competing directly with LinkedIn, which offers a dedicated professional social networking platform with more than 100 million users worldwide.

“This is the path of least resistance. You can manage your professional identity and your social identity in one place,” Matthew Mund, global vice president of product for Monster, told Mashable (opens in new tab).

Monster claims that it has 38 million unique visitors on its website every month and that its BeKnown app, which will also target recruiters, will be able to leverage Facebook’s 700 million users in order to grow.

The new service will have to help Monster tackle the effects of the recession which caused its net sales to decline by 11 percent. Monster has already started to show some signs of recovery with the company reported an increase of 23 percent in its revenue during the first quarter of 2011.