It is not surprising to find that the likes of Nokia, Microsoft, BBC and BT looking to exploit the swathes of unlicensed, free spectrum commonly known as TV white space or TVWS.
Companies can have access to up to 150MHz worth of spectrum (unused channels in the UHF TV band, between 470MHz and 790MHz) compared to 30MHz for a traditional mobile phone operator, which appears to be ideally suited for mid-range wireless solutions, covering a radius of up to 10km and data rates hovering around 16Mbps.
Neul, the startup that has received the backing of the industry giants, says that its system can support up to 50 billion M2M (machine to machine) connections with each basestation supporting a staggering one million connections, making the technology perfect for high density solutions like smart meters or localised hotspots.
We're not sure whether the conspicuous lack of support from any major mobile phone operator in the UK should be viewed as proof that they're considering white-space broadband as a serious rival.
In theory, Neul's technology could be used to transmit voice as data which could seriously harm the business models of O2 and the like.
Interestingly, there's a competing group called the Wireless Broadband Alliance which aims to push for classic Wi-Fi as a complementary and alternative solution to 3G and 4G and surprisingly WBA has the backing of some of the biggest names in the Telecoms world (Orange, China Mobile, Aircel, Softbank amongst others).