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Will Transformed Weibo Be A Facebook Rival?

New reports have shed light into the ambitions of Charles Chao, Sina Corp.’s chief executive, to come up with an answer to Mark Zuckerberg’s Facebook.

Co-incidentally, Mr. Chao happens to be the same person, responsible for the birth of Weibo, a Chinese version of the micro-blogging site Twitter.

Weibo was launched some two years back in 2009, and it provides a platform for users whereupon they can post Twitter-like short messages for their followers.

Barely two years old - and Weibo has already become a force to reckon with in the webspace of China with near about 140 million users as of March, this year.

Probably this enormous success enjoyed by the micro-blogging platform holds the key why Mr. Chao is confidently looking forward to tackle the social networking giant Facebook with his own offerings.

However, in a recent interview, the CEO clarified that he has no intentions of turning Weibo into a second Facebook, but just want to incorporate some of its popular features into his site, according to a Wall Street Journal report (opens in new tab).

Also, addressing the issue of a more intense competition coming from the rival Tencent, the CEO of Sina said, "It's not a competition about how much cash you have," but about "product improvement" and "end-user experience".

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.