New reports have shed light into the ambitions of Charles Chao, Sina Corp.’s chief executive, to come up with an answer to Mark Zuckerberg’s Facebook.
Co-incidentally, Mr. Chao happens to be the same person, responsible for the birth of Weibo, a Chinese version of the micro-blogging site Twitter.
Weibo was launched some two years back in 2009, and it provides a platform for users whereupon they can post Twitter-like short messages for their followers.
Barely two years old - and Weibo has already become a force to reckon with in the webspace of China with near about 140 million users as of March, this year.
Probably this enormous success enjoyed by the micro-blogging platform holds the key why Mr. Chao is confidently looking forward to tackle the social networking giant Facebook with his own offerings.
However, in a recent interview, the CEO clarified that he has no intentions of turning Weibo into a second Facebook, but just want to incorporate some of its popular features into his site, according to a Wall Street Journal report.
Also, addressing the issue of a more intense competition coming from the rival Tencent, the CEO of Sina said, "It's not a competition about how much cash you have," but about "product improvement" and "end-user experience".