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Apple iPad 2 Reigns In Increasingly Fragmented Tablet Market

White labelled devices are quickly capturing an ever growing fraction of the tablet market which is currently dominated by the iPad 2.

Digitimes reports that by some count (opens in new tab), so-called White-box players account for one in every five tablets sold, and their combined marketshare would make them the second biggest player behind the iPad 2 and ahead of every other tablet manufacturer like ZTE, HTC and Samsung.

Many white-box tablet PC makers have adopted 7-inch resistive touchscreen displays with a predilection for the low-cost VIA Technologies VIA8650 SoC and Android 2.2 OS.

Digitimes notes that these retail for as little as $69 compared to nearly nine times that price for a top of the range HTC Flyer tablet.

Because of the cut-throat competition at the lower end of the market, manufacturers can cut down on margins and offer competitive devices for much less than Tier-one vendors.

The downside of this race to the bottom is that white-labelled box players tend not to have the same level of safety testing as the big guns, which means that products can be damaged or have dangerous manufacturing defects.

The next step for these numerous vendors is to start moving upmarket and introduce tablets with better hardware including ARM Cortex SoC, capacitive screens, more RAM and onboard memory as well.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.