Chinese search engine leader Baidu is reportedly planning to develop its own operating system for mobile phones, much like Google’s Android platform.
The search engine is bent on creating its own mobile OS that will allow it to be at the center of mobile search and advertising.
The OS, called ‘Qiushi’, is expected to be launched by the end of 2011. The operating system, modeled after Google's Android OS, will offer content and form a basis for Baidu to strengthen its position in the mobile search and advertising market.
However, Baidu has denied the reports of Qiushi being a mobile operating system and has said that it is merely a mobile advertising product.
“Mobile internet is an important component of our future strategies. Baidu is hoping to play a key role in the mobile internet field, partnering with operators, content producers, mobile vendors and software developers to push forward the industry development,” said Baidu VP Ren Xuyan, The Next Web reports.
Meanwhile, a number of reports have confirmed what Baidu CEO Robert Li had previously said about the company developing a light-weight mobile operating system that will be designed to put the search engine at the center of the mobile phone’s functionality.