It appears that Apple might not be planning to release a cheaper iPhone version in the near future, some recent reports have suggested. BMO Capital's Keith Bachman is one such person backing this theory, claiming that Apple will stick to the iPhone 3GS as its low-end handset.
"We believe that the [existing] 3GS will be the low-end iPhone,” Bachman wrote in a note to investors.
Morgan Stanley’s Katy Huberty doesn't share the same opinion as Keith Bachman. In a recent note she suggested that Apple could launch a new iPhone model with "potentially lower price points."
Deutsche Bank analyst Chris Whitmore tends to agree with Ms Huberty and claims that Apple will launch both an iPhone 4S and an iPhone 5 and even suggests that the former could have a price-tag of $349.
"[...] no near-term plans for a low-end iPhone for emerging markets, or a new iPhone in a transparent case", FBR Capital Markets’ analyst Craig Berger stated, thus joining Whitmore in the skeptics’ club.
A cheaper iPhone could guarantee Apple’s success on emerging markets where the price-tag is the main purchase decision criterion.
Apple is expected to ship around 17 million iPhone units in the September quarter, compared to 18.65 million units shipped during the March quarter, Keith Bachman predicted.