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TAG Heuer luxury phone goes on sale for £3,600

Swiss watch makers TAG Heuer has created a luxury smartphone in the TAG Heuer LINK, with costs starting from 4100 Euros.

The mobile phone has been created from three years of research and development, with the same precision and effort being put into high-end watch making.

Tag Heuer’s smartphone uses 316L stainless steel in the manufacturer process as does Tag watches, which offers up a corrosion resistance surface in addition to being resistive to damage. The screen is made from unscratchable 60.5 carat sapphire glass, in the largest piece of glass of that ilk ever made for a mobile phone - where even Alligator leather is used for the case, within certain models.

The team behind the Tag Heuer mobile phone have collaborated with 26 different companies, where the designers and Swiss engineers have ended up with the knowledge of manufacturing 430 different hand-made parts in making up the handset.

Tag Heuer's phone has had 57 intensive tests performed on its casing, where it will survive being dropped from 1.65 metres, on different sides and 6 times. There has been more than 15 million key presses on the keypad, where the sapphire crystal glass screen has been hit repeatedly by 250 grams of metal and from a distance of 20 centimetres.

The Link has 1.9-inch LCD 240x320 TFT screen, is backed by a secondary 96x16 OLED display on the top of the mobile for notifications, both of which are made up from 60.5 carats of sapphire crystal glass. There is also a 2 megapixel camera, with 2GB of internal storage and the phone runs from the Google Android mobile operating system.

There are also 7 different styles available under the stainless steel design, 4 under black PVD variant, 6 more with diamonds, 3 with gold and an additional 5 limited editions – started from a suggested retail price of 4100€.

Check out the video below from Tag Heuer, that highlight the link mobile phone in action.

Originally published at

Rob has worked in the affiliate industry for many years with large publishers, and previously worked as a journalist on titles such as Wired, PC Magazine, ITProPortal, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show.