Remember those Mac vs. PC commercials? The large advert series was obviously aimed at the consumer market as opposed to the professional, which some said was a sign of things to come. Unfortunately, they were pretty much spot on.
With the introduction of the iPod, iPhone as well as iPad, Apple has been focusing more and more on the consumer market, whereas business-class hardware like Xserve, or software, like the Final Cut Pro, have either been discontinued, or made much more basic and “kid”-friendly.
Sure, it’s easy to see why the California-based company is withdrawing from the enterprise front. There is much more money to be made from consumer sector than with businesses and professionals, simply because there are more people than there are corporations. However, this u-turn has attracted a lot of negative reviews from the professional market, especially customers that were expecting Final Cut Pro to be a top-notch application for video editing, and received instead a toy for uploading to YouTube and Facebook.
However, while Apple’s decision can be qualified as an understandable refocusing of target audience, perhaps the giant should have followed the example of Adobe, who alongside releasing Photoshop, a very high end image editing software dedicated to hardcore professionals, they also made available Photoshop Elements, a cheaper, less complex and more consumer friendly application.
Perhaps Apple’s departure from the enterprise sector will create opportunities for other companies to expand. There are many other high-end software choices that have simply been ignored due to companies opting to go with the familiar face. With Apple’s door closed now, perhaps the professional sector will see renewed growth from other competitors.