In a deal that we can only imagine was inked before anyone had seen the finished game, Nvidia has teamed up with 2K Games to offer a free copy of Duke Nukem Forever to buyers of the 3D Vision wireless glasses kit.
Part of Nvidia's push for a true-3D future, the 3D Vision Kit includes a pair of active shutter glasses and a transmitter that synchronises them to the graphics card. When combined with a suitable GeForce GPU and a certified monitor, the glasses ensure that each eye gets a slightly different image, creating the illusion of depth.
It's a technology Nvidia has high hopes for and is the central pillar to Nvidia's ongoing fight with graphics rival AMD. It must have seemed a great idea, then, to partner up with possibly the most anticipated game launch of the last two decades - Duke Nukem Forever - to help shift some more units.
Sadly, as numerous reviews have shown, Duke Nukem Forever is a disappointment. With crude humour - even by the Duke's standards - linear level design, poor graphics, and little innovation over its 90s predecessor Duke Nukem 3D, Nvidia risks the bundle being seen as a curse, rather than a blessing.
Famously. it's the game so bad that it caused the one-man-band handling PR in the US to have a minor meltdown, which resulted in its publisher withdrawing the contract. We're willing to bet that Nvidia didn't expect that when it signed the deal.
Nevertheless: if you're in the market for a 3D Vision glasses kit anyway, you might as well pick up the promotional pack and see what the fuss is all about.