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Google Hires Lobbying Firms As FTC Probe Continues

Internet search giant Google Inc. has hired a dozen of lobbying firms as FTC (Federal Trade Commission, US) started reviewing its business practices, according to new reports.

Google acknowledged in an email that it has hired Capitol Legislative Strategies, Akin Gump, Bingham, Gephardt Group, Chesapeake Group, Holland & Knight, Crossroad Strategies, the Madison Group, Prime Policy, the First Group, Normandy Group and Raben Group, Bloomberg reports.

The company had received a subpoena late last month “relating to a review by the FTC of its business practices, including search and advertising,” a regulatory filing revealed last week. The company announced that it would fully cooperate with the probe.

Recently, a lot of regulators all across Europe and the US have beefed up the scrutiny of Google, the largest stake holder in the world-wide search market. Amidst such growing vigilance from the regulators, it has been speculated by quite a few that the company is on the verge of being the second in line after Windows maker Microsoft which went through similar pressure during the 90’s, and spent a considerable number of years defending itself against various probes.

Meanwhile, adding more to the worries of the Mountain View, California based search behemoth, European Union also started its own investigation on Google’s undisputed dominance in the entire Web-search market.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.