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HP Touchpad Has Higher BOM Than iPad 2

The bill of materials for the HP TouchPad tablet is a tad higher than the iPad 2 according to preliminary analysis carried out by market research firm IHS iSuppli, who revealed that the price of the 16GB TouchPad was $306.65 with a retail price of $499, while the 32GB costs $22 extra to build.

Andrew Rassweiler, iSuppli's senior director, said (via Arik Hesseldahl from All things Digital (opens in new tab)) that the TouchPad used an identical or at least, a very similar display to the one Apple used in its first generation iPad.

The 9.7-inch XGA display was built by LG Electronics and costs around $69, more than a fifth of the total cost of parts (which excludes cost of development, licenses, distribution or marketing).

HP chose Cypress Semiconductor for the touchscreen components rather than those by Broadcom and Texas Instruments used in the iPad 2. HP went for Sandisk NAND chips whereas Apple stuck with Samsung for the 16GB and 32GB parts; the Korean manufacturer also provided the system memory (1GB in either case) worth around $26.

But there's a big difference; the original iPad 2 iSuppli Teardown analysis carried out in March was done on a 32GB GSM model, while the CDMA version, which comes with even fewer components, costs a mere $323.25. The HP Touchpad is Wi-Fi only which means that the 3G version is likely to be higher, although not by much.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.