Samsung's announcement that it has reached the three million unit milestone for its flagship phone, could prove to be of little comfort knowing what lies ahead.
Last year, Apple announced that it had sold three million iPhone 4 in less than 30 days, roughly half the time it took for the Galaxy S2 to reach that number; and it managed to sell more than half that in the first 48 hours after launch.
The iPhone 4 launch did not hit a number of territories until the end of July, and other factors like the lack of a CDMA version as well as the lack of key mobile phone operators in a number of countries, means that the iPhone 4's launch was a controlled success.
The iPhone 5, on the other hand, will almost certainly be one with no punches pulled. Not only has the apparent delay (Apple would never confirm that) heightened expectations, but the iPhone 5 will be a world phone from the outset and be carried by more mobile phone operators and retailers than ever before.
If analysts were gobsmacked by the three million iPhone 4 units sold in the first 30 days of business, then they'll certainly be flabbergasted by sales of the iPhone 5, which we suspect will approach two per second (or just over five million) in the first month.
At this rate, the biggest issue will be just how many units of its superphone Apple can push out the factory door, and this, we suspect, may be why Apple could be building up capacity and stocking hundreds of thousands of iPhone 5 units.