Following the release of the outcome reached by the company’s passive glasses 3D consumer study, LG Electronics has unveiled a new ad campaign, targeted at its key rivals in the 3D TV market, Sony Corp. and Samsung Electronics.
The new ad campaign, which was featured by some of the leading print media including the likes of Wall Street Journal and USA Today, read: "Hey/Sony & Samsung/better stick to 2D."
Hinting towards a rather aggressive marketing strategy adopted by the company when it comes to the cut throat competitive 3D TV market, LG bragged last weekend saying that Consumer Reports gave its passive glasses based Cinema 3D televisions an overwhelming 76 points, which puts it way ahead of Samsung and Sony.
After LG released the data of its consumer research on Wednesday, the senior vice president of Samsung’s product marketing wing reportedly stated that 3D TV customers "are voting with their dollars" for Samsung’s new age 3D TV technologies.
According to a recent NPD Group sell-through study, the Korean electronics giant had secured 60 percent of market shares in the US when it came to the sales of 3D TV in the previous 12 weeks.