New reports suggest that online video portal Hulu has started negotiating with potential buyers including the likes of Google, Microsoft and Yahoo!; with the former looking the most likely at present.
According to observers, big names in the tech world are after the Los Angeles based video-on-demand site, with the aim of capitalising on the steadily increasing number of subscribers it currently enjoys.
Hulu, which is a joint venture between Walt Disney Co, NBC Universal, Comcast Corp, Providence Equity Partners and News Corp, started its journey some 3 years back in March, 2008.
According to various reports, a sale of the site will bring its owners about $2 billion at least. Hulu was reportedly approached by a suitor in late June, thus initialising the process, SF Gate reports.
Apparently, when asked to comment, Elisa Schreiber, a spokeswoman for Hulu declined to reveal anything regarding the potential sale of the company. The representatives of Google, Yahoo or Microsoft were not willing to make any comments either.
Experts keeping an eagle-eye on the developments are of the opinion that if Hulu does fall into the hands of a new owner, such as Google or Microsoft, it is likely to be equipped with a better monetary foundation, whereupon it can proceed to give its key rival Netfix Inc a much tougher challenge.