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Verizon vs AT&T iPhone 5 Marketing Battle Centres Around 4G LTE

Apple’s iPhone 5 is still a mystery as far as specs and features go, but Verizon and AT&T have already built a whole marketing battle around the smartphone.

The two US carriers are boasting about who can offer superior 4G LTE and a better overall iPhone experience. Ironically, if Apple’s upcoming iPhone 5 is not 4G LTE compatible (opens in new tab), this would mean that both Verizon and AT&T have wasted large amounts of money on a useless marketing battle.

Actually, it is very likely that Apple might not integrate LTE capabilities in its fifth-generation iPhone, since the LTE infrastructure is still underdeveloped. Unlike Verizon and AT&T, Apple knows how to put money to good use.

The Cupertino-based company has so far refused to manufacture 4G LTE smartphones simply because the majority of buyers would be unable to use the LTE network. Verizon and AT&T have built only a small fraction of the LTE networks they are bragging about. Too bad most of the project has not gone beyond the draft stage yet.

Since the iPhone 5 is as yet nowhere to be seen, the two carriers have resorted to other fields in their marketing battle. While Verizon is bragging about its superior 4G network, AT&T is trying to attract customers through low-priced iPhone 3GS units and the possibility of talking and browsing the web simultaneously.

Radu is the founder of, and has worked as a freelance writer for ITProPortal, as well as having been blogging around since 2004. He is interested in anything Apple as well as gaming and mobile applications.