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The Times Amasses 100,000 Subscribers, One Year After Paywall Introduced

A year after News Corp put The Times and Sunday Times online papers behind a paywall, the paid for service now has 100,000 subscribers.

When The Times first decided to hide behind a paywall, a lot of people had doubted the wisdom of the move as online users were used to reading news for free.

Having attracted 100,000 subscribers indicates that there is some scope for the pay model, but the rate at which new subscribers are being added has slowed down considerably.

The newspaper said that its paid readership had increased by 28 per cent since February while the Times was downloaded on 35,000 iPads every day, a rise of 40 per cent from the same month.

"One year on from launch we have proved that people are willing to pay for quality journalism in digital formats. Many doubted if our digital strategy would be successful, here is unequivocal proof it is moving in that direction," Rebekah Brooks of The Times said.

"We have more committed subscribers than ever before and they are choosing to access our journalism in whatever format suits them best. The growth rate for take up on tablets is moving at pace and we believe this valuable and attractive audience accessing our digital products will continue to grow," she added.