UK mobile phone operator Vodafone has launched its own branded app channel within Google’s Android Market app store.
In what seems like the latest attempt by the carrier to jump on the mobile apps bandwagon, Vodafone says that the channel will comprise of the company’s own apps and services that cater to news, gaming, information and sports.
The company plans to implement a quality over quantity approach for its new Android Market Channel.
“Together with Google, Vodafone has made it really simple for customers to get to the essential apps they can trust," Vodafone’s group content services director Lee Epting told The Guardian.
“More than 75 million Vodafone customers around the world are regularly using the mobile internet, and we are committed to giving them the best possible experience. This focus on quality over quantity helps deliver on that commitment," he added.
The company’s previous attempt at mobile apps, Vodafone 360, failed miserably, with users being increasingly irritated with the quality and the nature of apps offered to them.
However, Vodafone is not alone in venturing into the domain. US wireless carrier AT&T also plans to launch an Android Market channel which will feature games developed by Zynga.