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Vodafone opens up Android shop

Mobile phone network Vodafone has made public the news it has opened up a channel on the Android Market, to offer its own content to mobile phones running on their network.

Vodafone is following the same route as Sony Ericsson, who announced back in April they were starting a channel in the Android software repository with content for their own devices.

The channel is only for European Vodafone customers, which will offer the best news, sport and information along with gaming apps.

This Vodafone channel will be updated regularly, with content sourced from the mobile phone network’s global and local partners that are often exclusively provided, free or on a discounted basis.

Google with Vodafone has set up this service to simply offer essential apps that customers can trust, where more than 75 million Vodafone customers can gain access with a focus on quality rather than quantity.

The network is the first to launch such a section inside of the Android Market, where One Mobile Ring believes this venture won’t be the last either.

Vodafone’s channel is available now in the UK, Germany, Italy, the Netherlands and Spain where it will shortly be launching in Ireland, Grease and Portugal.

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Rob has worked in the affiliate industry for many years with large publishers, and previously worked as a journalist on titles such as Wired, PC Magazine, ITProPortal, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show.