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Baidu Teams Up With Huashu Media To Provide Search Feature on TV

Baidu Inc. announced on Wednesday that it had reached an agreement with a leading Chinese television company to introduce its search engine to millions of TV screens all across the country.

Baidu Inc., which is termed by many China’s answer to search behemoth Google, has revealed that it reached an agreement with Huashu Media Internet company for initiating a joint venture aimed at the television users inside the country.

Baidu is also going to extend its current search, music, communication and video to over 100 cities, which will eventually see the these services being available for millions of television users.

"Search is not limited to a PC or a mobile terminal. We hope that everyone, through any terminal, anytime, anywhere, can easily find the accurate information they need through Baidu's 'box'," Zhang Dongchen, the assistant to the chief executive of the company said in a statement, Reuters reports (opens in new tab).

Baidu also has a stake in, an online video company. Recently the company has been seen putting immense efforts in diversifying its business into new areas.

The company currently enjoys control over near about 80 percent of China’s search market in terms of user traffic.

Ravi Mandalia

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.