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Europe Accounts For 27 Per Cent Of Global Unique Visitors: comScore

Figures released by web research company comScore showed that just under 27 per cent of global unique visitors to websites in May 2011; comScore figures cover users aged 15 years old or more, at home and work locations.

Visitors spent around 27 hours on average in May browsing websites although the Brits were particularly heavy web users clocking on average 33.9 hours and viewing almost 3100 pages that month.

We're still far behind the Netherlands though as they managed a whopping 35.2 hours per visitor and an average page consumption of nearly 3500 pages, that's a third more hours than the European average and a quarter more pages per visitor.

Unsurprisingly, Germany remains the biggest market in Europe with 50 million unique visitors followed very closely by the Russian Federation with 48.3m users. France, UK and Italy with 42.3m, 36.7m and 23m unique visitors respectively complete the top five.

Not everybody is happy with the way comScore compiles its data. For example, its data excludes visitations from public computers such as internet cafés (opens in new tab), mobile phones and PDAs which are particularly popular in emerging economies, which means that data for Russia and Turkey might have been underestimated.

Désiré Athow

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.