Two of the biggest names in online communication, Skype and Facebook, have announced that the world's largest social network will now allow its users to make video calls to their friends from within Facebook itself.
It is the first time that Skype is offering a web-based service and the launch today could hint at a stand alone (or white labelled) service at some point in the future.
For now, more than 750 million active Facebook users will be able to make video calls from within Facebook and more importantly from inside their browsers.
A Facebook video session can be initiated with any friend right from the chat box or, alternatively, you can click on his or her profile and call them if they are online.
Users will be able to leave video messages and it also enables news feeds, instant messages, comments and likes to be imported within Skype, with Facebook leveraging Skype's massive presence on the desktop.
Facebook's announcement is somewhat dampened by Google's own Google Plus service which offers a similar service called Hangout that allows multiple users to seamlessly join in on a video conferencing session, a serivce that the NYTimes' Jenna Wortham calls Google Plus' potential killer app.