AOL's flagship publication, the Huffington Post, launched its UK version today after its Canadian publication was rolled out in May.
The popular news and commentary website was launched in 2005 by Arianna Huffington and was acquired by AOL at the beginning of the year for a staggering $315 million, leaving Ms Huffington in control of HuffPo and adding other websites like Techcrunch and Engadget to its portfolio.
The left-leaning Huffington Post brings together traditional journalism, news aggregation, user generated content and contributions from well known public figures.
In the UK, Tony Blair, Jeremy Hunt and Ricky Gervais are expected to contribute to the website, with others like former Sun editor Kelvin Mackenzie, spin doctor Alastair Campbell and civil rights campaigner Shami Chakrabarti also likely to join them.
A French edition of the Huffpo is also set to roll out across the Channel soon as Ms Huffington extends her media empire.
The integration of the website hasn't been without its own set of issues; 900 people were pink-slipped to make space for the Huffington Post and scores of unpaid HuffPo writers criticised Ms Huffington for raking in tens of millions without financially acknowledging their contribution.