The recently-announced official biography of Apple front-man Steve Jobs has been upgraded with a new title.
Publisher Simon and Schuster's PR bunnies came up with the original title, iSteve: The Book of Jobs, but the authorised biography's writer Walter Isaacson - prompted by his wife and daughter - thought the title was 'too cutesy' according to a Fortune report.
The tome, which is due for release on March 6th next year, is based on personal interviews with Apple's messianic leader as well as family members and other Apple employees.
We suspect the change of name has more to do with the fact that Apple co-founder Steve Wozniak's own biography was entitled iWoz, or even the religious connotations of the original title as pointed out by our old mucker Nick Farrell over at TechEye.
A previous unauthorised biography of Jobs iCon: Steve Jobs, The Greatest Second Act in the History of Business, was unceremonioulsy axed from Apple Stores soon after Steve finished reading it.
The book will now be called... Steve Jobs.
Please feel free to add your own suggestions for a title in the comments below.