The Sony Ericsson Xperia Ray has appeared online at Play.com and can be preordered from the retailer for £349.99, a price that includes free delivery.
The handset is due to be released on the 15th of August and is both unlocked and unbranded. The Ray looks like a miniature version of the Xperia arc from which it borrows the cutting edge design including an aluminium chassis.
It also borrows Sony's own Bravia and Exmor R technologies to deliver more vivid and natural colours and to allow the user to shoot better pictures respectively.
Features-wise, it comes with some normally found in mid-range smartphones (and the rest of the Xperia range launched earlier this year).
These include a 1GHz Qualcomm Snapdragon SoC, 512MB RAM, Android 2.3 Gingerbread, a 3.3-inch 854x480 pixel screen with Reality Display technology, an eight-megapixel camera with LED and HD recording capabilities, Timescape UI, Wi-Fi, Bluetooth and up to seven hours talk time.
At £350, it is priced quite close to the Sony Ericsson Xperia Arc and is almost £100 more expensive than the Xperia X10, a pricing strategy that will cause SE to drop a few more pounds after launch.
Sony Ericsson hasn't confirmed yet who, amongst the mobile phone operators, will stock the handset nor when the two other smartphones announced at the same time as the Ray, will debut.