Social networking juggernaut Twitter has acquired the emerging social analytics company BackType for an undisclosed amount.
BackType is a San Francisco, California based company which offers its services to assist businesses understanding the impact of social media platforms in their growth, and thereby helping them to come up with innovative and more efficient business policies.
It also provides a WordsPress plug-in which enables users to integrate comments on social media platforms such as Facebook and Twitter to their webpages on WordPress.
The company raised more than $1million in funding from True Ventures, Y Combinator, Freestyle Capital, K9 Ventures, Freestyle Capital, Raymond Tonsing, 500 Startups and Lowecase Capitals among others.
BackType was founded three years back in July 2008, and currently has ties with over 100 companies including the likes of The New York Times, Edelman, Hunch, SlideShare etc.
It will be merging with Twitter’s platform team to develop tools aimed at Twitter’s publisher clients. Market observers are of the view that apart from just helping out Twitter on the technological front, the acquisition will also help the company with the enormous talent BackType is going to bring along with it.
Twitter has also clarified that existing users can take advantage of the BlackTweets offerings for absolutely free.