Virgin Media has struck a deal with Spotify to bring its music streaming services to its entire customer base.
According to the company, Spotify, which is available in free and ad-free versions, will be integrated with Virgin Media’s web and mobile services.
Under the partnership, Spotify’s app will also be featured in Virgin Media’s set top box platform, TiVO. However, it is not clear how consumers will be able to subscribe to the service on TV nor the prices have been made clear.
The companies might offer Spotify at a discounted rate in a bundle to the customer of Virgin Media’s mobile and web services.
Spotify, which allows users to access more than 13 million songs for a monthly fee, will be integrated into Virgin Media’s offering, web, mobile and TiVO, by the end of this year.
“By teaming up with Virgin Media we’re giving millions more people across the UK the chance to enjoy all the world’s music at their fingertips, however they choose to listen to it - be that on their computer, mobile, and for the first time through their TV,” said Andreas Liffgarden, director of business development at Spotify.
Spotify is planning to expand into the North American market and is even in talks with Facebook.