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Amazon Targets iCloud With Upgraded Cloud Drive

Amazon has announced that it will now offer free storage for all music files purchased from the Amazon MP3 store, unlimited space for users' music tracks and a Cloud Player for the iPad as part of improvements brought to its consumer Cloud offering.

The online retailer said that the deal will even be available for those paying $20 per year for 20GB worth of storage albeit for a limited period; apparently, music files won't count against the customer's storage allowance.

All customers automatically get 5GB of Cloud Drive storage for free which they can use to store any digital files like photos, videos and documents.

The third announcement is a Cloud Player for the iPad that will be available from the user's Safari Browser and is accessible by visiting (opens in new tab) to start listening wirelessly to their music.

The upgrade comes as Apple announced plans last month that its iCloud service would allow users to upload their music to its data centers for a fee, and get it streamed across a number of devices for free.

Google and Microsoft are likely to announce similar features in the next few months; Google is already working on Google Music and the service is still in Beta (and only available in the US) while Microsoft is busy rejigging its Zune offering.

Désiré has been musing and writing about technology during a career spanning four decades. He dabbled in website building and web hosting when DHTML and frames were en vogue and started writing about the impact of technology on society just before the start of the Y2K hysteria at the turn of the last millennium. Following an eight-year stint at where he discovered the joys of global tech-fests, Désiré now heads up TechRadar Pro. Previously he was a freelance technology journalist at Incisive Media, Breakthrough Publishing and Vnunet, and Business Magazine. He also launched and hosted the first Tech Radio Show on Radio Plus.