The European Union has laid down plans to slash data, voice and text roaming charges across Europe, which will be in effect from July next year.
Customers across Europe incur massive roaming bills when they travel abroad. The roaming bills can go as high as 50 times more than the amount they have to pay at home.
A recent study has revealed that data roaming charges can go as high as £10.70 per megabyte while using smartphones and tablets to download music and videos while travelling abroad.
The EU plans to change all that by bringing the per megabyte data roaming cost to 80p from an average of £2 per megabyte. The organisation will be looking to bring the price lower to 45p by 2014.
The European Union hopes that the laws will encourage virtual network operators like supermarkets to venture into the roaming business to improve competition, which will bring the roaming charges lower and increase choice.
“This proposal tackles the root cause of the problem - the lack of competition on roaming markets - by giving customers more choice and by giving alternative operators easier access to the roaming market," Neelie Kroes, European Commission Vice President for the Digital Agenda, stated.
"It would also immediately bring down prices for data roaming, where operators currently enjoy outrageous profit margins," she added.