Mainstream video conferencing is the sort of service that technology firms have been encouraging companies to adopt for some time, but it has yet to be embraced wholeheartedly by businesses.
Although Tony Bradley from PCWorld says that businesses will start to use Facebook's new Video Chat service, it is very unlikely to happen for a number of reasons.
Facebook may have more than 750 million members, but the overwhelming majority of those do not have a webcam and a microphone to communicate or even take part in a Skype conversation.
Moreover, while businesses have had an established presence on Facebook through Facebook Pages and vanity URLs, they have limited public interaction with a top-to-bottom one; after all, as businesses, they need to maintain absolute control over the end message, and there's nothing more frightening for a business than to face a camera, ANY camera. In addition, some have also argued that businesses can't add friends to chat which means that, for now, it has to be tied to a personal account.
There's nothing that the Facebook Skype Video service is offering that Skype, on its own, is not. Perhaps more telling is the fact that Facebook doesn't guarantee Quality of Service since it is a free service and the website is blocked by many businesses and companies.
Should users really want to use Skype for business, they'd rather start looking at what Google will be doing with Apps and what Microsoft intends to do with its next generation Communications Package, Lync.