Search engine giant Google has announced that it is working on a business version of its Google Plus social networking platform.
Google’s Christian Oestlien, in a blog post on Google Plus, wrote that the way people interacted with their friends was different than how they interact with a brand or business.
To ensure the best possible user experience for all, the company was working on creating a Google Plus experience specially crafted for businesses and brands.
“We have been watching Google+ take shape over the last week and we’ve seen some really great companies get involved. But frankly we know our product as it stands is not optimally suited to their needs. In fact, it was kind of an awkward moment for us when we asked Ford for his (or was it her?) gender!” Oestlien wrote.
Google asked businesses to refrain from creating their profiles on Google Plus till it rolls out business profiles on the platform. The company said that business profiles would be better suited for the needs of business than a regular consumer profile.
The company is planning to launch a small pilot program with select marketing partners to try out the new Google Plus profiles for businesses in the coming few months.