Amazon will order 2 million touch panels in the third quarter and the company could ship between 1 million and 1.2 million tablets in the period, according to industry sources. Earlier estimates suggested the retail giant would have orders of around 750,000 a month, CNET reports.
Despite this relatively high order volume compared to other tablet makers, Amazon still comes nowhere near Apple’s panel ravenousness. Apple shipped around 10.5 million iPad units in Q2 of 2011, but is expected to ship up to 15 million tablets in the third quarter.
However, with such figures Amazon would outrun the Acer Iconia Tab A500, Asus Eee Pad Transformer and Samsung’s Galaxy Tab. The three companies are each expected to ship between 750,000 and 900,000 units in Q3.
Meanwhile Amazon's Kindle has so far offered only black-and-white display tablets, but the upcoming model could integrate the E Ink's Fringe Field Switching LCD technology, and thereby offer a colour LCD touch panel, it has been suggested.
This would be a strong point in Amazon’s battle of e-readers against the iPad since Apple’s tablet has also gained in popularity as an e-reader.
21 million tablets are expected to land on the market in the third quarter, compared to 14 million units in Q2. Out of these, only 7 million are non-iOS tablets.