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Apple Cuts iAd Rates as Clients Approaching Rivals

Apple Inc. has reduced the rates for its iAd service by as much as 70 percent in order to not to lose its potential clients to market rivals.

According to Bloomberg, the Cupertino, California-based Apple Inc. has slashed prices of its iAd services by a huge margin, as it is struggling to hold its position in the advertisement market against rising prominence of rival groups including Google.

Apple had begun to offer the advert deal to companies at $1 million initially, which was reduced by half, that is, $500,000 million in February this year, and has now been slashed to only $300 million for companies that sign contract for multiple campaigns. The cut has come to prevent big companies like Citigroup and J.C. Penney Co., shifting to other ad platforms like Millennial Media, Greystripe and AdMob.

“Even with lower prices, some advertising agencies are balking at iAd’s cost, especially because the promotions only reach Apple users. They’re turning instead to platforms which serve a range of devices.” quoted Bloomberg.” Experts believe that advertisement business is expected to generate $2.5 billion revenue in three years time, and Apple is losing its foothold in the market due to its limited ecosystem.

In an official statement made by the company, iAd is said to have launched more than 100 advertisement campaigns across seven countries.

Ravi Mandalla was ITProPortal's Sub Editor (and a contributing writer) for two years from 2011. Based in Ahmedabad, India, Ravi is now the owner and founder of Parity Media Pvt. Ltd., a news and media company, which specializes in online publishing, technology news and analysis, reviews, web site traffic growth, web site UI. Ravi lists his specialist subjects as: Enterprise, IT, Technology, Gadgets, Business, High Net Worth Individuals, Online Publishing, Advertising, Marketing, Social Media, News, Reviews, Audio, Video, and Multi-Media. He has also previously worked as Dy. Manager - IT Security at (n)Code Solutions.