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Three teams up with Nokia over app store

Mobile phone network Three has announced a partnership with Nokia for the Ovi application store, with a dedicated Three front end and a unique payment method for buying apps.

Three now have their own branded page for a Nokia handset to access the Symbian software repository, where the network allows for applications to be purchased and then billed to their mobile phone account.

This is a move we haven’t seen before in the UK, although it has been mentioned in the past by other networks which include Orange as far back as October – but Three have got there first.

Three will also offer a choice of 40 recommended apps in their ‘Three Likes’ page, for phones such as the new Nokia X7 to take advantage of with its accompanying truly unlimited data plan.

This follows a similar route of Vodafone and Sony Ericsson, who have announced this week and in April they were starting separate channels in the Android software repository with content for their own devices – only without the reverse billing feature.

Three’s Ovi Store portal is available now for Symbian^3 handsets running on their network, with support for the Nokia C7, Nokia E7 and Nokia N8 mobile phones.

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Rob has worked in the affiliate industry for many years with large publishers, and previously worked as a journalist on titles such as Wired, PC Magazine, ITProPortal, The Register, The Inquirer, Pocket-Lint, Mobile Industry Review, Know Your Mobile and The Gadget Show.