The US Entertainment industry has joined hands with the country’s top internet service providers to launch a new warning system that is aimed at tackling the menace of digital piracy.
Leading ISPs including Comcast, AT&T, Cablevision, Verizon, and Time Warner Cable have agreed to jointly run a warning system called Copyright Alerts.
The coalition includes industry bodies Motion Picture Association of America (MPAA), the Recording Industry of America (RIAA) and several other industry guilds.
Under the Copyright Alerts system, users whose accounts are being used to download digital media content like music and movies illegally will receive a series of five to six alerts to warn them about the copyright infringement. The alerts will be managed by the newly formed Centre for Copyright Information.
Persistent offenders will have their internet speeds throttled and will asked to visit a landing page where they will asked to contact their internet service provider and go through some best practices material designed to educate them on copyrights.
"Consumers have a right to know if their broadband account is being used for illegal online content theft, or if their own online activity infringes on copyright rules...so that they can correct that activity," said James Assey, vice president of the National Cable & Telecommunications Association.
"We are confident that, once informed that content theft is taking place on their accounts, the great majority of broadband subscribers will take steps to stop it", he added.